
The competition is open to anyone. The seven categories include sustainable energy use, environment, health, education, shelter, encouraging communities, and building opportunities to help people better provide for themselves and their families. An eighth category is simply titled "everything else". Ideas can be submitted through a form available on the website, which poses questions including, "If your idea were to become a reality, who would benefit the most and how?" and "Describe the optimal outcome should your idea be selected and successfully implemented". A panel of independent judges will choose the best ideas and divide the prize money equally among the winners. The website says that Google is looking for simple ideas that will help large numbers of people, especially those with urgent needs. Among the products cited on the website is the Hippo Water Roller, a 90-liter container that holds water and can be easily rolled on the ground with a handle, taking some of the burden off people in areas where clean water is scarce, such as parts of Africa.
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